Erin Cigich is the CEO of Perform[cb], a premier digital customer acquisition solution based in Florida. Erin has received numerous accolades throughout her career, including “40 Under 40” and “Business Woman of the Year” by Tampa Bay Business Journal and the Florida Women’s Conference “Glass Ceiling Award.” With Perform[cb], Erin has cultivated a company that has received Florida Trend magazine’s “Best Florida Companies to Work For” for seven years in a row and mThink’s Blue Ribbon Panel’s “Best CPA Network” for five consecutive years.
Here’s a glimpse of what you’ll learn:
- Erin Cigich describes her journey from entry-level college graduate to CEO of Perform[cb]
- What Erin learned from Perform[cb]’s acquisitions about scaling, budget planning, and integrating company cultures
- If you’re considering an exit, how and when should you start involving your top executives?
- Advice for discovering serious buyers and the difference between private equity and founder-owned firms
In this episode…
Do you know what you need to do before you even start the process of selling your business? How can you differentiate between offers and find the best fit for the future of the company?
CEO of Perform[cb], Erin Cigich, shares her expertise after two successful acquisitions with the same company. Erin sits down with host, Todd Taskey, to discuss her 15-year journey from an entry-level position to CEO, the best ways to involve your top executives during an exit, and how to figure out which offer is best for your company.
Resources Mentioned in this episode
Sponsor for this episode…
This episode is brought to you by Potomac Business Capital, where we help businesses in the lower middle market maximize their value.
By putting a unique twist on the typical banking process, we create satisfied, wealthy clients who make an impact on the world.
Over the past 15 years, we have perfected our strategies for M&A advising and exit planning to guide clients through everything — from pre-deal planning to closing.
To learn more, visit potomacbusinesscapital.com or email todd@potomacbusinesscapital.com.
This episode is also brought to you by Trivest.
Trivest is a top private equity firm created specifically for founders and family-owned companies. They have completed 300+ transactions and are on Inc. Magazine’s Founder Friendly list for 2019 and 2020.
To learn more about Trivest, visit Trivest.com/secondbite.
