Scott Scully is the Founder and CEO of Abstrakt Marketing Group, a B2B lead generation and business growth agency. In this role, he has led the company to become one of the most successful privately held marketing startups in the St. Louis region. Over the past 28 years, Scott has started, invested in, or played a major role in several companies in the marketing and lead generation space, three of which have exceeded $12 million in annual revenue.
Here’s a glimpse of what you’ll learn:
- How Abstrakt Marketing Group serves clients in various verticals
- Scott Scully’s considerations for leveraging M&A to scale his business
- Advice for structuring an earnout sale
- Scott talks about Abstrakt Marketing’s acquisition of Sapper Consulting
- The future of Abstrakt Marketing and how Scott evaluates businesses for acquisition
In this episode…
Although earnouts are tricky to structure and settle, these transactions are mutually beneficial and highly effective. Learn how one business owner leveraged an earnout to expand into new verticals.
Founder and CEO of Abstrakt Marketing Group, Scott Scully, discusses how he structured an earnout to accelerate growth. With host Todd Taskey, Scott shares key considerations for M&A, how to approach an earnout sale, and his company’s recent acquisition.
Resources Mentioned in this episode
Sponsor for this episode…
This episode is brought to you by Teamshares, a FinTech firm that helps employees in small businesses earn equity.
Through education, good governance, and digital products, their mission is to help small businesses become employee-owned and generate wealth for every hard working American.
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