Ned MacPherson is the Founder and Growth Lead at Endrock, a consumer analytics and growth experimentation firm serving DTC, e-commerce, and retail brands. In his role, he leads cross-sector technical growth efforts. Before Endrock, Ned held roles including CMO, Head of Growth, and Head of Revenue at multiple e-commerce businesses.
Here’s a glimpse of what you’ll learn:
- How Endrock helps brands optimize their funnels
- Ned MacPherson explains how he drives growth within his firm
- Evaluating revenue growth options
- The benefits of partnering with established organizations
- Risks and disadvantages of private equity
In this episode…
How can you accelerate revenue growth without the risks associated with private equity or roll-ups? Empirical-backed experimentation is a method that involves partnering with larger, more experienced organizations. It can be a powerful option that minimizes potential risk. So how can you leverage this model to optimize value?
Endrock’s Founder and Growth Lead, Ned MacPherson, shares his alternative route to rapid growth and value creation. With host Todd Taskey, Ned explains the three options for revenue growth, the benefits of partnering with established firms, and how his business helps brands optimize their funnels.
Resources Mentioned in this episode
- Ned MacPherson on LinkedIn
- Endrock
- “Growth Hacker is the new VP Marketing” by Andrew Chen
- Todd Taskey on LinkedIn
- Potomac Business Capital
Sponsor for this episode…
This episode is brought to you by Teamshares, a FinTech firm that helps employees in small businesses earn equity.
Through education, good governance, and digital products, their mission is to help small businesses become employee-owned and generate wealth for every hard working American.
Teamshares has an expert team with decades of experience in accounting, company acquisitions, education, employee ownership, operations, software, and service design.
To learn more, visit www.teamshares.com or email them at hello@teamshares.com.
