10 Acquisitions in 4 Years: A Blueprint for Creating a PE-Backed Powerhouse

10 Acquisitions in 4 Years: A Blueprint for Creating a PE-Backed Powerhouse

Eric Bertrand

Eric BertrandEric Bertrand is the CEO of Mod Op, an eight-office digital advertising agency serving Fortune 500 and middle-market companies. Under his leadership, he drove strategic growth through acquisitions and positioned the company as a future-forward platform agency with a broad suite of end-to-end capabilities. As a PE and VC fund manager, Eric invested over $400 million in more than 50 companies across media and entertainment, retail, consumer products, and IT.

Apple
Tune in
Spotify
Pandora
Amazon
Deezer
Player FM

Here’s a glimpse of what you’ll learn:

  • [2:12] Eric Bertrand’s career journey from private equity to CEO
  • [6:41] How Eric merged Mod Op with another agency to create an integrated platform for client ROI
  • [9:34] Why Mod Op partnered with private equity
  • [16:24] Key attributes Eric considers in acquisition targets and leadership
  • [33:45] Advice for founders post-transaction on managing change and employee growth

In this episode…

M&A is rapidly evolving in the marketing industry. With the rise of digital technologies and private equity, how can CEOs navigate growth and change?

CEO of Mod Op, Eric Bertrand, discusses the strategic growth of his agency through acquisitions and private equity partnerships. With host Todd Taskey, Eric shares his journey from private equity to agency leadership, the value of an integrated service platform, and the key attributes he looks for in acquisition targets.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Tower Partners, a private investment bank and advisory firm providing premier service to the lower middle market.

We are a national firm with a global reach, supporting clients throughout the United States with headquarters in Columbia, MD, and an office in New York, NY.

Our team of industry veterans has advised sell-side and buy-side engagements with over $20+ billion in value for entrepreneurs, family-run businesses, and financial sponsors.

To connect with Tower Partners, visit https://www.towerpartners.com/ or email info@towerpartners.com.

Powered by Rise25 Podcast Production Company