Eric Ashworth is the CEO of Agital, an integrated marketing services company. As a seasoned marketing executive with over 25 years of leadership experience, he has built and led multiple high-performing marketing organizations and agencies. Before joining Agital, Eric was the President of SGK and led agency and marketing solutions initiatives at Quad.
Here’s a glimpse of what you’ll learn:
- [3:07] Eric Ashworth’s career from brand roles at Levi’s, Clorox, and Colgate to building and selling his agency
- [6:23] Why Eric joined Agital and what attracted him to Trinity Hunt’s thesis for SMB marketing
- [12:10] How Agital operates as an agency collective with Go Fish Digital, REQ, and WDG
- [15:16] Advice for founders selling their agencies and defining roles during acquisition diligence
- [28:08] Eric’s outlook on AI, the future of search, and building integrated marketing services
In this episode…
Marketing is evolving as technology reshapes how brands reach and engage customers. What does it take to build a modern marketing organization that can keep up with constant disruption?
Eric Ashworth, CEO of Agital, explains how agencies are evolving to serve SMB and mid-market brands in a rapidly changing digital landscape. With host Todd Taskey, Eric shares his journey from brand marketing to building global agency networks, what founders should consider when selling their agencies, and how AI and integrated marketing will reshape the future of the industry.
Resources mentioned in this episode:
Sponsor for this episode…
This episode is brought to you by Tower Partners, a private investment bank and advisory firm providing premier service to the lower middle market.
We are a national firm with a global reach, supporting clients throughout the United States with headquarters in Columbia, MD, and an office in New York, NY.
Our team of industry veterans has advised sell-side and buy-side engagements with over $20+ billion in value for entrepreneurs, family-run businesses, and financial sponsors.
To connect with Tower Partners, visit https://www.towerpartners.com/ or email info@towerpartners.com.
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