Lindsay Frey is the Co-founder and President of demandDrive, an industry leader in building sales development programs for B2B tech companies. She is also the Co-founder of Data Fuel, demandDrive’s former data offering providing actionable sales data.
Here’s a glimpse of what you’ll learn:
- [1:24] The strategic decision to partner with a private equity firm and its impact on demandDrive’s growth trajectory
- [4:02] Insight into the unique deal structure that allowed Lindsay Frey and her partner to retain significant equity
- [10:06] From acquired to acquirer: how Lindsay’s perspective on M&A shifted
- [18:01] The critical role of culture and value alignment in the post-acquisition integration process
- [22:11] Lindsay’s vision for demandDrive’s future acquisitions and growth strategy
In this episode…
Strategic acquisitions are an effective way to fast-track business growth, but how can entrepreneurs transition from the role of a seller to a buyer?
Lindsay Frey, Co-founder and President of demandDrive, talks about how she gained equity ownership through a strategic acquisition. With host Todd Taskey, Lindsay shares demandDrive’s founding story, how she grew the business through creative deals and strategic partnerships, and her most significant learning curves throughout the process.
Resources Mentioned in this episode
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This episode is brought to you by Fiscal Advocate.
Fiscal Advocate builds, integrates, and manages financial infrastructure to grow your firm.
They create metrics and models to help agencies understand their unique position in the market, making them attractive to potential buyers.
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