How Rivet Logic Sold in the Middle of COVID and Birthed a Software Business – An Entrepreneur’s Dream

Mike Vertal

Mike Vertal is the Co-founder and CEO of Crafter Software, a content management company that uses a headless+ CMS that empowers teams to innovate faster, deploy sooner, and create modern, content-driven digital products. Mike has over 28 years of executive experience in market strategy, engineering, and software, including his role as the Co-founder, CEO, and Chairman of the Board at Rivet Logic Corporation.

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Here’s a glimpse of what you’ll learn:

  • Mike Vertal discusses the evolution of his original company, Rivet Logic Corporation, and how a piece of the business became Crafter Software
  • Why Mike decided against selling his business, and tips for business owners during the transaction process
  • How to successfully create another business from a parent company
  • Implementing technology and software within your company and with your customers

In this episode…

Have you noticed a million-dollar idea spur from your company? Do you wish you could build a whole new business based on this idea? What if that idea was revolutionary software — how do you move forward?

Co-founder and CEO of Crafter Software, Mike Vertal, talks about his successful creation of a spin-off software from his parent company. With host, Todd Taskey, Mike discusses developing a new company from a piece of an old one, tips for transactions and selling your business, implementing technology and software, and much more.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Potomac Business Capital, where we help businesses in the lower middle market maximize their value.

By putting a unique twist on the typical banking process, we create satisfied, wealthy clients who make an impact on the world.

Over the past 15 years, we have perfected our strategies for M&A advising and exit planning to guide clients through everything — from pre-deal planning to closing.

To learn more, visit potomacbusinesscapital.com or email todd@potomacbusinesscapital.com.