Dr. James Gregory is the Founder of NYLAQ Advisors, which manages intangible assets to accelerate financial performance. With over 40 years of experience in advertising and branding, he is a leading expert in corporate brand management. Dr. Gregory has developed tools and strategies, including the CoreBrand Index, for measuring brands’ impacts on corporations’ financial performance.
Here’s a glimpse of what you’ll learn:
- [1:15] Dr. James Gregory’s early career in advertising
- [9:04] Why Dr. Gregory sold his ad agency
- [14:57] The process of selling to a holding company
- [17:08] How Dr. Gregory closed his sale
- [22:17] Dr. Gregory talks about his post-transaction endeavors
In this episode…
Is it worth it to sell your business to a holding company? While you may receive a high earnout, the process can be arduous. What should you consider when selling to a holding company?
The Founder of NYLAQ Advisors, Dr. James Gregory, talks about selling his ad agency to a holding company. With host Todd Taskey, Dr. Gregory shares how he closed the transaction, his role after the sale, and why he decided to sell his agency.
Resources Mentioned in this episode
- Dr. James Gregory on LinkedIn
- NYLAQ Advisors
- “Intangible Capital: Culture of Innovation and its Impact on the Cash Flow Multiple” by Dr. James Gregory
- Todd Taskey on LinkedIn
- Potomac Business Capital
Sponsor for this episode…
This episode is brought to you by Fiscal Advocate.
Fiscal Advocate builds, integrates, and manages financial infrastructure to grow your firm.
They create metrics and models to help agencies understand their unique position in the market, making them attractive to potential buyers.
To learn more and get started, visit https://fiscaladvocate.com/contact/
