Take the Cash (NO Second Bite) and Start Fresh

Take the Cash (NO Second Bite) and Start Fresh

Jordan Choo

Jordan ChooJordan Choo is the former Managing Partner at Kogneta, a digital marketing agency that helps local and franchise businesses scale through data-driven strategies. As an experienced digital marketing leader, he has over a decade of experience in advertising, analytics, and growth strategy. Jordan also hosts Agency Automators, a podcast about SEO automation.

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Here’s a glimpse of what you’ll learn:

  • [3:10] Jordan Choo’s decision to sell his agency
  • [5:13] How small agencies stay competitive by being agile while managing limited resources
  • [9:01] Life after the sale: traveling and rediscovering identity outside of work
  • [12:48] Jordan shares his perspective on revenue-focused marketing
  • [15:57] How founders can evaluate whether to fix or sell a struggling agency

In this episode…

Building and selling a business isn’t always about maximizing the final number — it’s often about timing, energy, and personal priorities. What happens when the cost of continuing outweighs the potential upside?

Jordan Choo, former Managing Partner at Kogneta, shares his experience selling a sub-$1M agency. With host Todd Taskey, Jordan explains how industry shifts like AI influenced his decision, what he learned from stepping away for nearly a year, and the importance of understanding your “why” before exiting a business.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Tower Partners, a private investment bank and advisory firm providing premier service to the lower middle market.

We are a national firm with a global reach, supporting clients throughout the United States with headquarters in Columbia, MD, and an office in New York, NY.

Our team of industry veterans has advised sell-side and buy-side engagements with over $20+ billion in value for entrepreneurs, family-run businesses, and financial sponsors.

To connect with Tower Partners, visit https://www.towerpartners.com/ or email info@towerpartners.com. 

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