Kevin WilhelmKevin Wilhelm is the Founder and President of POD Marketing, a digital agency specializing in industry-specific marketing services. With a decade of experience, he has successfully led the company through dynamic growth. Kevin is also the President of several other marketing firms, including Marketing4ECPs, CITIZEN Marketing, and Lift Aesthetic Marketing. 

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Here’s a glimpse of what you’ll learn:

  • [03:59] How transparent conversations can lead to growth and successful partner buyouts
  • [5:27] Kevin Wilhelm offers effective tactics for founding a partner-led company
  • [07:05] The value of risk and investment 
  • [16:06] Preparing for complex business negotiations
  • [24:46] Long-term strategic thinking and its impact on equity buyouts

In this episode…

What’s involved in negotiating a fair partner buyout in a high-value company? How can you ensure a process rooted in respect and strategic thinking?

Kevin Wilhelm, the Founder and President of POD Marketing, shares how he bought out his partner. With host Todd Taskey, Kevin talks about the value of investment risks, how to navigate complex business negotiations, and how he founded a partner-led company. 

Resources Mentioned in this episode

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They create metrics and models to help agencies understand their unique position in the market, making them attractive to potential buyers.

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