Raj Ramanan is the CEO of Herringbone Digital, a digital marketing platform backed by Trinity Hunt Partners. He has led companies from startups and pre-seeds to mid-market and Fortune 1000 to achieve above-market outcomes in revenue growth, profitability, capital raises, and sales. Before joining Herringbone Digital, Raj held executive positions, including Chief Operating Officer at Scorpion, Chief Revenue Officer at Hearst, and President of HYFN Local, and co-founded Loku, a local discovery startup.
Here’s a glimpse of what you’ll learn:
- [1:23] Raj Ramanan explains Herringbone Digital’s M&A roll-up strategy and its backing by Trinity Hunt Partners
- [6:58] Criteria for selecting founder-led agencies and building trust with sellers wary of PE
- [10:28] Herringbone’s first legal acquisition
- [15:09] How to solicit feedback from partners
- [18:01] Raj’s approach to streamlining the due diligence process and minimizing disruption during transactions
In this episode…
Is private equity the right path for founder-led marketing agencies? While the backing of an experienced PE firm can accelerate growth, it also brings new dynamics. What should agency owners consider before partnering in a roll-up strategy?
Raj Ramanan, CEO of Herringbone Digital, discusses building a local digital marketing platform with the support of private equity. With host Todd Taskey, Raj shares how to obtain feedback from founders, how Herringbone selects and supports founder-led agencies, and what it takes to build trust with sellers.
Resources mentioned in this episode:
Sponsor for this episode…
This episode is brought to you by Fiscal Advocate.
Fiscal Advocate builds, integrates, and manages financial infrastructure to grow your firm.
They create metrics and models to help agencies understand their unique position in the market, making them attractive to potential buyers.
To learn more and get started, visit https://fiscaladvocate.com/contact/.
This episode is brought to you by Potomac Business Capital, where we help businesses in the lower middle market maximize their value.
By putting a unique twist on the typical banking process, we create satisfied, wealthy clients who make an impact on the world.
Over the past 15 years, we have perfected our strategies for M&A advising and exit planning to guide clients through everything — from pre-deal planning to closing.
To learn more, visit potomacbusinesscapital.com or email todd@potomacbusinesscapital.com.
