Understanding the Impact of Science Behind Performance Marketing

Norman BraunsNorman Brauns is the CEO and Co-founder of PACIFIC, a global performance marketing agency that grows new customer acquisition for some of the world’s largest brands. As an experienced professional in the marketing and advertising industry, he is skilled in digital and marketing strategy, SEO, and MARTECH. Before PACIFIC, Norman was the Director of SEO at Steak and the Director of SEO Strategies for SEO Inc.

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Here’s a glimpse of what you’ll learn:

  • Norman Brauns describes PACIFIC’s services
  • How PACIFIC began consulting big-name brands
  • What is a digital experience platform, and how does it drive revenue?
  • PACIFIC’s criteria for potential business transactions
  • Ideal metrics for calculating revenue-per-employee

In this episode…

In performance-based marketing, delivering value to your customers is paramount. So how can you create seamless digital experiences for your clients?

Founder and CEO of PACIFIC, Norman Brauns, talks about generating revenue in performance marketing. With host Todd Taskey, he explains how digital experience platforms drive business revenue, PACIFIC’s criteria for potential transactions, and the ideal metrics for calculating revenue-per-employee.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Teamshares, a FinTech firm that helps employees in small businesses earn equity. 

Through education, good governance, and digital products, their mission is to help small businesses become employee-owned and generate wealth for every hard working American. 

Teamshares has an expert team with decades of experience in accounting, company acquisitions, education, employee ownership, operations, software, and service design.

To learn more, visit www.teamshares.com or email them at hello@teamshares.com.

This episode is brought to you by Potomac Business Capital, where we help businesses in the lower middle market maximize their value. 

By putting a unique twist on the typical banking process, we create satisfied, wealthy clients who make an impact on the world. 

Over the past 15 years, we have perfected our strategies for M&A advising and exit planning to guide clients through everything — from pre-deal planning to closing. 

To learn more, visit potomacbusinesscapital.com or email todd@potomacbusinesscapital.com.