Mitch Meyers is a Partner at the medical cannabis firm BeLeaf Medical and the CEO of The BeLeaf Company, which produces high-quality CBD oils to treat epilepsy patients. Mitch is also the Co-Owner and Partner at Nature’s Care Company, a Chicago-based dispensary that provides premium medical cannabis. With over 25 years of experience in the marketing and communications industries, she has built, launched, and consulted for Fortune 100 companies, startup businesses, advisory boards, and nonprofit organizations.
Here’s a glimpse of what you’ll learn:
- [1:09] How Mitch Meyers launched Bud Light in 1982 before acquiring other accounts
- [13:38] The challenges of scaling your first agency
- [15:52] Mitch shares the details of her agency sale and earnout
- [24:57] Advice for navigating business transactions
- [26:30] Mitch’s pivot to the cannabis industry with BeLeaf
In this episode…
Selling your agency to a public holding company can be a huge risk. How can you ensure you structure the transaction to your benefit?
Mitch Meyers, a Partner at BeLeaf Medical and the CEO of The BeLeaf Company, talks about selling her creative boutique to a public holding company. With host Todd Taskey, Mitch shares how she acquired brands in the alcohol industry, the roadblocks she experienced scaling her first agency, and how to navigate transactions.
Resources Mentioned in this episode
- Mitch Meyers on LinkedIn
- The BeLeaf Company
- BeLeaf Medical
- Nature’s Care Company
- Todd Taskey on LinkedIn
- Potomac Business Capital
Sponsor for this episode…
This episode is brought to you by Fiscal Advocate.
Fiscal Advocate builds, integrates, and manages financial infrastructure to grow your firm.
They create metrics and models to help agencies understand their unique position in the market, making them attractive to potential buyers.
To learn more and get started, visit https://fiscaladvocate.com/contact/
