Alex Membrillo is the Founder of Cardinal Digital Marketing, Power Digital Marketing’s dedicated healthcare division specializing in performance marketing and patient acquisition. Over 17 years, he built Cardinal by sharpening its healthcare focus, expanding thought leadership, and improving delivery before its acquisition by Power Digital Marketing. A recognized digital marketing expert, Alex was named TAG Digital Marketer of the Year and has contributed to Forbes Agency Council while speaking on healthcare growth and agency strategy.
Here’s a glimpse of what you’ll learn:
- [1:36] Alex Membrillo’s journey from full-service agency owner to healthcare marketing specialist
- [5:01] Why Cardinal Digital Marketing narrowed its focus to healthcare clients
- [14:08] What Alex learned from conducting a sell-side quality-of-earnings
- [23:17] How Power Digital Marketing stood out during the acquisition process
- [36:58] Preparing a business for a sale years in advance
In this episode…
Building a valuable agency often requires knowing when to specialize, when to invest in growth, and when to consider an exit. What can founders do years before a sale to strengthen both their business and their options?
Alex Membrillo, Founder of Cardinal Digital Marketing, discusses preparing an agency for a successful sale. With host Todd Taskey, Alex shares how healthcare specialization accelerated his agency’s growth, why a quality-of-earnings report matters before going to market, and what influenced his decision to choose a strategic buyer.
Resources mentioned in this episode:
Sponsor for this episode…
This episode is brought to you by Tower Partners, a private investment bank and advisory firm providing premier service to the lower middle market.
We are a national firm with a global reach, supporting clients throughout the United States with headquarters in Columbia, MD, and an office in New York, NY.
Our team of industry veterans has advised sell-side and buy-side engagements with over $20+ billion in value for entrepreneurs, family-run businesses, and financial sponsors.
To connect with Tower Partners, visit https://www.towerpartners.com/ or email info@towerpartners.com.
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