Ryan Redding is the Founder and Business Growth Coach at Eightfold Advantage, a growth-coaching practice that helps entrepreneurs restore operational clarity, increase profitability, and prepare businesses for exit. Before Eightfold Advantage, Ryan was the Owner of Levergy, a nationally recognized digital marketing agency serving HVAC companies that he sold to KickCharge in 2025.
Here’s a glimpse of what you’ll learn:
- [0:42] How Levergy focused on digital marketing for home service companies
- [6:35] Ryan Redding talks about Levergy’s collaboration and acquisition with KickCharge Creative
- [8:45] Key considerations for structuring exit strategies, including market risks
- [17:41] The importance of cultural due diligence and team integration following a merger
- [30:53] Advice for legal support and leadership incentives post-merger
In this episode…
Strategic acquisitions can accelerate growth and create powerful market advantages, but navigating an unexpected offer requires careful planning and foresight. How can entrepreneurs balance risk, timing, and team integrations to ensure an effective transaction?
Ryan Redding, former Owner of Levergy, shares how he scaled his digital marketing agency before selling it. With host Todd Taskey, Ryan explains his approach to valuation and deal structures, the role of cultural due diligence in merging teams, and the importance of incentivizing leadership after the transaction.
Resources mentioned in this episode:
Sponsor for this episode…
This episode is brought to you by Fiscal Advocate.
Fiscal Advocate builds, integrates, and manages financial infrastructure to grow your firm.
They create metrics and models to help agencies understand their unique position in the market, making them attractive to potential buyers.
To learn more and get started, visit https://fiscaladvocate.com/contact/.
This episode is brought to you by Potomac Business Capital, where we help businesses in the lower middle market maximize their value.
By putting a unique twist on the typical banking process, we create satisfied, wealthy clients who make an impact on the world.
Over the past 15 years, we have perfected our strategies for M&A advising and exit planning to guide clients through everything — from pre-deal planning to closing.
To learn more, visit potomacbusinesscapital.com or email todd@potomacbusinesscapital.com.
