A Knock at the Door Leads To “Perfect Transaction” – What’s Still True 5 Years Later

A Knock at the Door Leads To “Perfect Transaction” – What’s Still True 5 Years Later

Ben Landers

Ben LandersBen Landers is the President and CEO of Ahead of Next, a company he founded after exiting his prior business. Previously, he was the Founder of Blue Corona, a data-driven digital marketing and analytics firm specializing in helping home-services companies improve marketing performance and generate leads and sales. Ben was also the Vice President of Sales and Marketing at DrinkMore Water, where he launched several websites and an e-commerce store.

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Here’s a glimpse of what you’ll learn:

  • [0:56] How Blue Corona originated from early home-services marketing work
  • [9:41] Ben Landers’ acquisition interest, valuation conversations, and how buyers viewed his multiples
  • [15:45] How Ben considered becoming a platform versus a tuck-in business and the financial goals driving his sale
  • [25:39] Challenges with cross-selling, diligence, and deal timelines
  • [43:14] Ben’s advice to founders on financial, strategic, and emotional readiness for a sale

In this episode…

High-growth founders often face pivotal moments that force them to reexamine their goals: financial freedom, operational control, or a new chapter entirely. How can an entrepreneur navigate these crossroads while keeping the business and their personal identity intact?

Ben Landers, President and CEO of Ahead of Next, talks about selling his fast-growing digital marketing company. With host Todd Taskey, Ben explains how he evaluated buyers, prepared for a smooth transaction, and adapted to life after stepping away from the business.

Resources mentioned in this episode:

Sponsor for this episode…

This episode is brought to you by Fiscal Advocate.

Fiscal Advocate builds, integrates, and manages financial infrastructure to grow your firm.

They create metrics and models to help agencies understand their unique position in the market, making them attractive to potential buyers.

To learn more and get started, visit https://fiscaladvocate.com/contact/.

This episode is brought to you by Potomac Business Capital, where we help businesses in the lower middle market maximize their value.

By putting a unique twist on the typical banking process, we create satisfied, wealthy clients who make an impact on the world.

Over the past 15 years, we have perfected our strategies for M&A advising and exit planning to guide clients through everything — from pre-deal planning to closing.

To learn more, visit potomacbusinesscapital.com or email todd@potomacbusinesscapital.com.