Justin Hayashi is the CEO of New Engen, a performance-driven, digital marketing and growth agency. He co-founded the company in 2016 and also serves on its board of directors. Before New Engen, Justin led customer acquisition and analytics at Zulily, where he drove e-commerce growth.
Here’s a glimpse of what you’ll learn:
- [1:43] How New Engen and Insignia Capital developed a thesis-driven approach to M&A
- [4:34] New Engen’s strategic acquisition for creative and social video capabilities
- [9:55] Addressing founder exit risk and structuring acquisitions to ensure long-term alignment
- [14:50] How New Engen measures ROI for UGC and influencer content through paid media and affiliates
- [23:21] New Engen’s future acquisition priorities, including organic social content and global expansion
In this episode…
Private equity-backed growth isn’t always straightforward, especially in a rapidly shifting digital media landscape. What does it take to build acquisition momentum while staying ahead of changing content, platforms, and client expectations?
CEO of New Engen, Justin Hayashi, discusses building a modern marketing services platform through disciplined M&A and innovation. With host Todd Taskey, Justin shares how board-level strategy shapes acquisitions, why short-form video and UGC are central to growth, and how New Engen is preparing for global expansion.
Resources mentioned in this episode:
Sponsor for this episode…
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