Ethan Kramer is a fractional operator and advisor for consumer brands. As a serial founder, he built and sold EK Creative, a social commerce agency that became an early TikTok Shop partner. Ethan now drives innovation in social commerce, combining paid media, affiliate marketing, live shopping, and emerging-platform strategies to help e-commerce brands achieve measurable growth.
Here’s a glimpse of what you’ll learn:
- [1:15] Ethan Kramer’s path from digital marketing to founding EK Creative
- [12:22] Why Ethan sold EK Creative to prepare for the next stage of growth
- [18:06] What Ethan looked for in an acquisition partner
- [30:41] The role of culture and incentives in a successful integration
- [41:41] How founders can determine when it’s time to expand
In this episode…
Building and selling an agency can reshape how a founder thinks about growth, leadership, and what comes next. What does it take to turn an exit into an opportunity?
Fractional operator and advisor Ethan Kramer discusses building, scaling, and selling EK Creative. With host Todd Taskey, Ethan shares what he looked for in an acquisition partner, lessons from integrating into a larger organization, and how AI and social commerce are shaping the next wave of agency growth.
Resources mentioned in this episode:
- Todd Taskey on LinkedIn
- Tower Partners
- Ethan Kramer: Website | LinkedIn
Sponsor for this episode…
This episode is brought to you by Tower Partners, a private investment bank and advisory firm providing premier service to the lower middle market.
We are a national firm with a global reach, supporting clients throughout the United States with headquarters in Columbia, MD, and an office in New York, NY.
Our team of industry veterans has advised sell-side and buy-side engagements with over $20+ billion in value for entrepreneurs, family-run businesses, and financial sponsors.
To connect with Tower Partners, visit https://www.towerpartners.com/ or email info@towerpartners.com.
Powered by Rise25 Podcast Production Company
