How Power Digital Grew From $5M EBITDA to $30M in 3 Years: The Incredible Success Story of Entrepreneur & Private Equity Partnership, Part 2

How Power Digital Grew From $5M EBITDA to $30M in 3 Years: The Incredible Success Story of Entrepreneur & Private Equity Partnership, Part 2

Grayson Llafrenz

Grayson LlafrenzGrayson Lafrenz is the Founder and CEO of Power Digital Marketing, a marketing company that helps empower brands to attract new customers and increase customer lifetime value. Having successfully brokered private equity deals, Grayson has received numerous recognitions, including the San Diego Union Tribune 2020 Leadership Award, and was a CEO of The Year Award Finalist. He is an active member of the Entrepreneur Organization (EO) and Young Presidents’ Organization. 

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Here’s a glimpse of what you’ll learn:

  • Grayson Lafrenz talks about why it’s best for entrepreneurs to consider multiple offers before settling on a buyer
  • The partnership between Grayson and Periscope, and why they were lucky
  • Who wins: you, me, or the best idea?
  • Grayson’s two key details for integrating a company
  • Why merges should be focused on common motives and “winning together”

In this episode…

What is the most strategic process an entrepreneur can follow when considering a merger or acquisition? More importantly: how can this method ensure everyone wins?

In this episode of the Second Bite Podcast, Todd Taskey interviews Grayson Lafrenz, the Founder and CEO of Power Digital Marketing, to learn all about the opportunities and pitfalls of private equity firms, mergers, and acquisitions. Grayson explains the value of employee satisfaction, common motivations between companies, and creating win-win situations for all parties involved.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is brought to you by Teamshares, a FinTech firm that helps employees in small businesses earn equity. 

Through education, good governance, and digital products, their mission is to help small businesses become employee-owned and generate wealth for every hard working American. 

Teamshares has an expert team with decades of experience in accounting, company acquisitions, education, employee ownership, operations, software, and service design.

To learn more, visit www.teamshares.com or email them at hello@teamshares.com.