Jeff King is the CEO of Barkley, an independent creative company that builds brands. In 2022, the company was named to W shortlist. With over 25 years of experience in advertising and marketing, Jeff began as an intern at Barkley before becoming a respected executive and CEO.
Here’s a glimpse of what you’ll learn:
- Jeff King’s journey from an intern to the CEO of Barkley
- What influenced Jeff’s decision to partner with private equity?
- How to evaluate and select private equity partners
- The benefits of partnering with private equity
- Advice for communicating transactions to your team
In this episode…
If you’re considering conducting a transaction, private equity may be a viable option. How can you identify and select a suitable partner for your business?
Jeff King, the CEO of Barkley, describes the process of finding a private equity partner. With host Todd Taskey, Jeff shares the benefits of partnering with private equity, how to communicate transactions to your team, and his journey from an intern to the CEO of Barkley.
Resources Mentioned in this episode
Sponsor for this episode…
This episode is brought to you by Potomac Business Capital, where we help businesses in the lower middle market maximize their value.
By putting a unique twist on the typical banking process, we create satisfied, wealthy clients who make an impact on the world.
Over the past 15 years, we have perfected our strategies for M&A advising and exit planning to guide clients through everything — from pre-deal planning to closing.
